SOCIAL MEDIA MANAGMENT
Studio Partnerships
I lead end-to-end social strategy across major studio releases — translating story into platform-native content that drives culture, conversation, and measurable growth.
PARAMOUNT PICTURES
Mission: Impossible – The Final Reckoning
High-stakes tentpole campaign spanning reactive moments, premiere amplification, and fandom-first engagement strategy.
Smurfs
Multi-platform family campaign balancing nostalgia with Gen-Alpha appeal.
Naked Gun
Reintroducing a comedy legacy for a modern, meme-native audience.
The Running Man
Thriller positioning through teaser-first digital rollouts and suspense-driven engagement.
Roofman
Character-led storytelling built for social conversation and shareability.
Primate
Horror-focused campaign leveraging reactive posting and community theory culture.