SOCIAL PRODUCER
As a Social Producer, I oversee the full lifecycle of digital content — from development and scripting through production and post. My experience at Vice and Refinery29 includes producing talent-driven series, branded collaborations, and editorial video optimized for multi-platform distribution.
Vice Branded
Paris Texas x Vice – Celebrating 50 years of hip-hop
I spearheaded the creation of an advertisement video in collaboration with Deleon Tequila to celebrate the next 50 years featuring the group Paris Texas. I crafted a dynamic video that captures the essence of the group's artistry. This project is featured on Vice's music platform, Noisey.
Audible x Refinery29 – 29 Seconds with Lily Chu
Produced and filmed an episode of Refinery29’s 29 Seconds in partnership with Audible, featuring bestselling author Lily Chu. Led on-set production and interview direction, capturing a concise, personality-driven conversation that spotlighted Chu’s voice, creative process, and Audible release.
Refinery29 x ABC’s The Bachelorette – Charity Lawson
Produced a social-first collaboration for Refinery29’s Unbothered channels featuring an interview with Charity Lawson from ABC’s The Bachelorette, leading the on-camera conversation to create a culturally resonant, talent-forward moment optimized for engagement across platforms.
Refinery29 Series: “Spill It”
Supported writing, producing, and pitching talent-driven concepts for Refinery29’s Spill It series, collaborating with influencers and celebrity talent to spotlight the personal, everyday items that tell their stories in a social-first, personality-led format.
Refinery29 Series:“For A Living” & “Hair Me Out”
Contributed to the development and production of For A Living, supporting research, pre-production, and story shaping for episodes spotlighting extraordinary women in unique careers; helped craft interview beats and social-forward edits that highlighted their salaries, unexpected job realities, and the day-to-day experiences behind thriving in male-dominated or unconventional fields.
On Hair Me Out, I contributed to the development of the dramatic transformation series by assisting with story shaping, pre-interviews, and creative materials that captured the full before-and-after salon journey, highlighting personal transformation alongside the artistry behind each hair change.